Reliance’s Ajio launches Ajiogram, with a vision to empower homegrown D2C brands.
Key Highlights
- Ajiogram plans to onboard over 200 exclusive homegrown D2C brands by the next year.
- The D2C fashion and lifestyle industry is projected to grow into a $48 billion market by 2025.
Reliance Retail’s popular online commerce platform, Ajio, has introduced an intriguing concept called Ajiogram. This is an interactive e-commerce platform that puts D2C fashion and lifestyle brands at the forefront.
The e-tailor is designed to empower Indian startups that are challenging traditional norms with their unique vision and innovative products in the fashion industry.
One of the standout features of Ajiogram is its seamless integration with the Ajio app. Users can easily access Ajiogram by switching stores within the app, making it convenient for everyone to explore and shop from a wide array of D2C brands.
A Channel for D2C Brands in the Fashion Industry
Ajiogram aims to onboard over 200 exclusive homegrown D2C brands by the next year, offering customers a diverse range of options, from streetwear to fast fashion, artisanal products, minimalistic designs, quiet luxury, slow fashion, and sustainable choices.
Some of the brands already partnering with Ajiogram include Urban Monkey, Supervek, Quirksmith, KRA Life, Creatures of Habit, Cecil, Truser, Fancypants, Midnight Angels by PC, Monks of Method, Crafts and Glory, and many more
Ajio is committed to supporting these D2C brands in scaling their business and achieving strategic revenue growth. This support includes marketing initiatives and integration with Ajio’s influencer ecosystem.
This move will certainly be a boost for the D2C fashion and lifestyle industry, which is projected to grow into a $48 billion market by 2025.
Vineeth Nair, CEO of Ajio, shares his enthusiasm for Ajiogram: ” Over the past few years, the Indian D2C revolution has produced numerous brands that have aced innovative and mindful fashion. Ajiogram will bring these brands under one umbrella, helping them scale and accelerate their growth while leveraging Ajio’s seamless shopping experience. With this initiative, we aim to empower the next 100 fashion startups to emerge from India.”
The Ajiogram’s launch, not only broadens the options to consumers but also gives promising D2C brands a platform to thrive.
