The Open Network for Digital Commerce, or ONDC has been the talk of the town since it emerged as a direct threat to the Food delivery giants– Zomato and Swiggy, as well as the traditional e-commerce giants like Amazon and Flipkart.
As the ONDC breaks down entry barriers to digital commerce to facilitate businesses to function as buyer apps and seller apps, it is important to understand what buyer apps and seller apps are on the ONDC Network.
Key Highlights
- Buyer apps are apps that facilitate buying on the network.
- Buyer apps process buy orders.
- Seller apps on ONDC target sellers on the network.
- Seller apps provide seller-specific services.
Also read latest news about Ondc Seller Apps
The ONDC allows both buyers and sellers to connect with each other without being platform-centric, and thus has several apps functioning either as buyer apps or seller apps.
Buyer Apps on ONDC
Buyer apps on ONDC are apps that target and provide services to buyers on the network. Thus, apps which are used by buyers on the network are referred to as Buyer apps on ONDC.
Any app which may be used by customers to place a buy order is called a buyer app on ONDC.
For example, to order food from ONDC, one may use Paytm. In this case, Paytm would be considered a Buyer app.
Apart from Paytm, there are apps like Magicpin, Pincode, etc. functioning as Buyer apps on ONDC.
Seller Apps on ONDC
Seller apps on ONDC are apps that target and provide services to sellers on the network. These apps provide functionalities that are useful for sellers, like order management, cataloguing, etc.
With their target users being sellers and businesses, these apps are mostly industry-specific and help sellers manage their sales through the network.
For example, GrowthFalcons focuses on the Food and Beverage industry to provide marketing services to sellers on the network using AI tools. GrowthFalcons would then be considered a seller app on the ONDC network.
Buyer and Seller Apps on ONDC
The facility to function as a seller app or buyer app on ONDC allows platforms to customise their functionalities according to the targeted users. Thus, both buyers and sellers get an option to choose apps that provide relevant functionalities to them along with an easy-to-use interface.
The model not only allows buyers and sellers to place or manage orders from different apps, but allows platforms to define their niche.
