ONDC achieved a milestone with 1.2 million transactions during Diwali week, showcasing a substantial increase in digital commerce activity.
Significant growth was seen across various categories, including food and beverages, grocery, electronics, fashion, home and kitchen, mobility, and health and wellness, highlighting the platform's diverse offerings
ONDC received orders from over 600 cities, indicating widespread adoption and engagement across the country during the festive period.
The surge in transactions suggests a shift in consumer behavior towards exploring alternatives beyond traditional e-commerce apps, driven by a desire for the best deals and discounts.
ONDC had earlier introduced a pan-network gift card for corporate gifting and employee engagement, allowing consumers to choose from a wide range of products and brands.