Big players like Shoppers Stop, Reliance Retail, and ABFRL are entering the value fashion segment, inspired by the success of Trent’s Zudio

Zudio, a value fashion retailer by Trent Ltd., has seen remarkable success with over 350 stores and 3,540 crore in revenue since its FY17 inception, prompting other retailers to emulate its franchise-owned, company-operated model.

As per a report by Motilal Oswal Financial Services, the Organized Value Fashion industry is projected to achieve a remarkable 13% CAGR growth from 2020 to 2025, surpassing the overall value apparel industry's expectations.

Zudio's success poses stiff competition to regional retailers, challenging players like V-Mart, Style Bazaar, City Kart, and V2 Retail. The report highlights Zudio's differentiated proposition targeting the youth with high fashion at a low price point, contrasting with regional retailers' strategies.