WhatsApp Business is free to download. This makes it an affordable medium for digital marketing. It is a cost-effective alternative to bulk SMS messaging.
WhatsApp Business supports chatbots though which you can automate the journey of your customers.
It provides insights into the performance of your campaigns, which can help you choose the right marketing strategy.
WhatsApp has more than 2 billion monthly active users, giving you access to a wider audience.
With chatbots and pre-written templates, you can decrease the response time of your customer service.
Information like address, website, etc. can be displayed on your business profile, giving it credibility.