Alia Bhatt self-funded this sustainable children's apparel brand in October 2020. The brand focuses on eco-friendly practices, offering affordable pricing and innovative use of recycled materials. Over 70% of the inaugural season's collection was sold through Firstcry.com.
Alia Bhatt made undisclosed investments in Nykaa, a prominent beauty and wellness e-commerce platform. Nykaa, founded in 2012, has become a Unicorn Company and a leader in the competitive beauty market, with over 5 million monthly active users and a diverse product range.
Alia Bhatt supports StyleCracker, a fashion tech startup founded in 2013. The company is popular for using innovative technology to offer personalized fashion solutions, including bespoke celebrity-curated boxes. Prices for these boxes range from Rs 1,999 to Rs 6,999.
Alia Bhatt recently invested in SuperBottoms, a leading sustainable brand specializing in baby and maternal care. Her undisclosed investment marks her as the official brand ambassador for SuperBottoms, known for its diverse range of eco-friendly products.
Alia Bhatt has joined as an investor in PHOOL, a Direct-to-Consumer wellness enterprise. Established in 2017, PHOOL specialises in transforming floral waste into charcoal-free luxury incense products. The company, supported by IIT Kanpur, also developed 'Fleather,' utilising innovative flower cycling technology.