Prices ending in 9, like INR 599, create the illusion of being a better deal, leading customers to buy more
Removing commas in prices, e.g., INR 1399 instead of INR 1,399, makes items seem cheaper, boosting sales.
Offering three price choices, example INR 15, INR 32, and INR 35, makes the last option seem more attractive for just INR 3 more.
Items priced with whole numbers, for example; INR 250, appear pricier than those with decimals, like INR 249.99.
In the retail world, 'buy 1-get-1' schemes lure shoppers by offering extra value, impacting choices and boosting sales.